The items in your pitch

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The Presentation Mistake You Don't Know You're Making When salespeople, marketers, and job interviewers add on extras, they undercut their pitch. (more)

An excellent article on something many of us probably don't realise. When you present a list of items (eg good things about your company or products) you believe the audience adds them up to get a final tally. In reality they average them. Keep those lists short and sweet.

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