This arrived in the mail the other day. Finally they are going to include someone like me in extrapolating what people really watch. For a change Firefly and Futurama and did I mention Firefly will matter. The joke is on them as my "community" is far more Reddit and Hacker News than the people geographically around me.
But of course the joke is really on me and viewers of stuff I like. There is no phone on the line they will call. And I don't even have TV service, instead relying on DVDs I bought, Netflix sometimes, Hulu sometimes, links to Daily Show clips and anything I may accidentally see (on planes, hotel rooms, Youtube etc). Of course Nielsen don't measure anything remotely like this.
(It is a separate rant about how in this land of "free" competition I am forced to pay for a phone line I don't even use.)